An experienced independent insurance broker operating across Greece. Years of industry knowledge, a solid existing client base and a clear value proposition. Zero active digital presence.
Three years without any digital advertising. No active campaigns, no pixel data, no audience history to build on. Everything had to be rebuilt from scratch.
The goal was straightforward: generate a consistent flow of qualified insurance inquiries every month without a large budget and without relying on referrals alone.
We started by rebuilding the campaign foundation properly before spending a single euro on reach.
Everything was built to deliver qualified leads at the lowest possible cost per acquisition. This is exactly how we approach Paid Ads.
Results from a single month, six months into the partnership:
Want to see the real numbers? We are happy to show you the actual dashboards, screenshots and reports from this project on a short call. Just ask.
Paid advertising works best as a system, not a one-off campaign. With tracking, audiences and proven creative in place, every month adds more data: sharper targeting, better creative decisions and a lower cost per lead over time.
See how we approach Paid Ads.
Yes, and it is more effective than most brokers expect. The key is targeting by life stage and intent signals rather than broad demographics. Someone who just bought a home, started a family or changed jobs is a natural insurance prospect. Meta lets you reach them at exactly that moment.
We use Meta Instant Forms, which load directly inside the app without sending users to an external site. This removes friction from the process and typically results in higher submission rates and lower cost per lead compared to traditional landing page campaigns.
The first leads came in within the first week of the campaign going live. Reaching stable volume at a consistent cost per lead took around 4-6 weeks as the algorithm optimised toward the right audience.
It works especially well for independent brokers. Lower overhead means a lower cost per acquisition threshold to be profitable. A CPL of €3-5 makes the economics work even at modest monthly budgets.
Yes. The same approach works for financial advisors, accountants, mortgage brokers and other professionals who need a steady flow of quality leads. The targeting, offer and lead form are adapted to each audience.
If you are an insurance professional looking for a consistent flow of qualified inquiries, let’s talk.
Your first strategy session is free, with no obligation.
Let’s talk about where you are, where you want to be, and how we get you there. First session is free, no strings attached.
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