A Greek distributor of professional laundry equipment, supplying hotels, hospitals, laundromats and industrial facilities across Greece. High-ticket B2B sales with long decision cycles and a very specific buyer profile.
When they came to us, they had no active digital advertising whatsoever. Zero campaigns, zero tracking, zero data. Their leads came entirely from word of mouth and an existing distributor network.
The goal was clear: build a predictable, scalable lead generation engine from scratch, targeting the right decision-makers across multiple channels.
We built a three-channel system where each channel serves a different role in the buyer journey.
Each channel feeds into the same tracking system, giving us clean performance data across the full funnel. This is exactly how we approach our Paid Ads services.
Starting from zero, the campaigns grew to 100+ qualified leads per month at a blended cost of around €11 per lead.
Want to see the real numbers? We are happy to show you the actual dashboards, screenshots and reports from this project on a short call. Just ask.
Paid advertising works best as a system, not a one-off campaign. With tracking, audiences and proven creative in place, every month adds more data: sharper targeting, better creative decisions and a lower cost per lead over time.
See how we approach Paid Ads.
The key is matching the channel to the stage of the buying journey. Google captures people already searching for a solution. Meta reaches decision-makers before they start searching. Email nurtures the ones who need more time. Together they cover the full cycle.
The first leads came in within the first two weeks of launching. Reaching consistent volume at a stable cost per lead took around 2-3 months as the campaigns gathered data and optimised based on real results.
Every lead is a form submission from a business. Hotel managers, procurement officers, laundromat operators. The form is structured to filter out irrelevant inquiries from the start.
In this case, yes. Budget efficiency depends on niche, targeting and how well the funnel is built. We focus on maximising results within the available budget before recommending any increases.
Yes. Any business selling high-value products or services to other businesses can use the same system: the right channels for each stage of the buying journey, lead forms that qualify prospects, and constant optimisation based on lead quality, not just volume.
If you sell to businesses and want a consistent flow of qualified inquiries every month, let’s talk. Your first strategy session is free, with no obligation.
Let’s talk about where you are, where you want to be, and how we get you there. First session is free, no strings attached.
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