A Greek wholesale footwear distributor supplying independent shoe retailers and multi-brand stores across Greece. A solid product range and competitive pricing, but virtually no digital presence and no structured way to reach new stockists.
B2B wholesale is a relationship-driven business. Most distributors rely on trade shows, cold calls and word of mouth to find new retail partners. Digital advertising is rarely used in this space, which is exactly why it works so well when done right.
The brief was straightforward: build brand awareness among footwear retailers across Greece and generate a consistent flow of B2B inquiries, all on a tight monthly budget.
Rather than running a single lead generation campaign and calling it done, we built a three-layer funnel designed to work together.
Each layer serves a different purpose but feeds the next. Awareness builds the audience, engagement keeps them warm, leads convert the ones who are ready. This is exactly how we approach Paid Ads.
Results from a single month, seven months into the partnership:
Want to see the real numbers? We are happy to show you the actual dashboards, screenshots and reports from this project on a short call. Just ask.
Paid advertising works best as a system, not a one-off campaign. With tracking, audiences and proven creative in place, every month adds more data: sharper targeting, better creative decisions and a lower cost per lead over time.
See how we approach Paid Ads.
Yes, and it is underused in this space. Most wholesalers are not advertising digitally, which means less competition for attention and lower costs. The key is targeting by business type and interest rather than consumer demographics.
Because cold lead generation in B2B rarely works on its own. A retailer who has seen your brand multiple times before they see your lead form converts at a much higher rate than someone who has never heard of you. The full funnel approach costs more upfront but delivers better quality leads over time.
Independent shoe retailers and multi-brand stores looking to expand their supplier portfolio. The Instant Form was structured to capture business details, not consumer inquiries.
This account runs on a lean budget across three active campaigns simultaneously. Efficiency comes from smart audience targeting and clear campaign objectives, not from spending more.
Yes. Whether you supply fashion, food, equipment or any other product to retailers, the same full-funnel structure works: build awareness with the right buyers, stay visible with retargeting and capture leads when they are ready to talk.
If you distribute products to businesses and want a consistent flow of new stockist inquiries, let’s talk.
Your first strategy session is free, with no obligation.
Let’s talk about where you are, where you want to be, and how we get you there. First session is free, no strings attached.
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