An experienced independent insurance broker operating across Greece. Years of industry knowledge, a solid existing client base and a clear value proposition. Zero active digital presence.
Three years without any digital advertising. No active campaigns, no pixel data, no audience history to build on. Everything had to be rebuilt from scratch.
The goal was straightforward: generate a consistent flow of qualified insurance inquiries every month without a large budget and without relying on referrals alone.
We started by rebuilding the campaign foundation properly before spending a single euro on reach.
Everything was built to deliver qualified leads at the lowest possible cost per acquisition. This is exactly how we approach Paid Ads.
Six months in, and the numbers keep climbing.
Last month results:
The foundation is in place and the campaigns are active and optimising continuously. As audience data accumulates and retargeting pools grow, cost per lead will keep dropping. The pipeline is running and delivering results every month.
Yes, and it is more effective than most brokers expect. The key is targeting by life stage and intent signals rather than broad demographics. Someone who just bought a home, started a family or changed jobs is a natural insurance prospect. Meta lets you reach them at exactly that moment.
We use Meta Instant Forms, which load directly inside the app without sending users to an external site. This removes friction from the process and typically results in higher submission rates and lower cost per lead compared to traditional landing page campaigns.
The first leads came in within the first week of the campaign going live. Reaching stable volume at a consistent cost per lead took around 4-6 weeks as the algorithm optimised toward the right audience.
It works especially well for independent brokers. Lower overhead means a lower cost per acquisition threshold to be profitable. A CPL of €3-5 makes the economics work even at modest monthly budgets.
If you are an insurance professional looking for a consistent flow of qualified inquiries, let’s talk.
Let’s talk about where you are, where you want to be, and how we get you there. First session is free, no strings attached.
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