You decide. You can spend $10 a day or $1,000. But to get the best results for your money, you need to understand how the “Google Auction” works.
1. It’s like an Auction
Google doesn’t have a set price. It’s a bidding system. You say how much you are willing to pay for a click. But Google is smart—they don’t just take the highest bid. They also look at how good your website is. If your site is helpful, Google might even charge you less than your competitors.
2. Cost Per Click (CPC)
You only pay when someone actually clicks your ad.
- In some businesses (like Law or Insurance), a click is more expensive.
- In others (like a clothing shop), a click might only be $1.
- The Peithō Way: We find the “smart” keywords in every industry that cost less but bring better customers.
3. You are in Control
You set a Daily Budget. If you only want to spend $10 a day, Google will stop showing your ads once that $10 is used up. You can pause your ads or change your budget at any time. You are never “stuck.”
4. Location and Timing
Where and when you show your ads changes the price. Showing an ad in a big city during lunch time usually costs more because more people are competing for that space. We help you pick the best times to save you money.
5. The Only Number That Matters: ROAS / ROI
Don’t just look at what you spend. Look at what you get back.
We focus on your Return On Ad Spend / Investment (ROAS, ROI). Our goal is to make sure every dollar you give Google brings more dollars back to your pocket.
If you spend $1000 and make $10,000 back, that is a great day.
Stop guessing with your budget. We help you spend wisely and grow faster.