BIOPANEL struggled with low online visibility and minimal lead generation. Despite having a functional website, poor SEO and ineffective paid ad campaigns hindered their performance, resulting in low organic traffic and suboptimal conversion rates.
-SEO Optimization: Improved keyword targeting, optimized content and meta tags, enhanced site speed, and ensured mobile responsiveness. Developed a content strategy with blog posts and product guides to drive organic traffic.
-Paid Advertising: Reviewed and optimized existing PPC campaigns, created targeted Google Ads and LinkedIn campaigns, and implemented A/B testing to maximize conversion rates. Managed ad spend efficiently for better ROI.
Organic traffic increased by 75% within six months. There was a 40% reduction in bounce rate and a 50% increase in session duration, indicating higher engagement. Lead generation was boosted by 60%, and conversion rates improved by 45%. Additionally, the refined PPC campaigns resulted in a 50% increase in click-through rates and a 35% decrease in cost-per-click, leading to a better ROI.
