Calypsis Legal, an international legal consultancy firm, faced a major challenge: despite having a reputable offline presence, their digital marketing efforts were underperforming. Their existing advertising campaigns weren’t attracting the right clientele, resulting in poor lead quality and minimal direct inquiries. They needed to increase their visibility online, especially to attract high-value international clients, but their current strategy was not yielding results.
To address these challenges, we developed a comprehensive website that incorporated the following features:
Advanced Targeting via Google and LinkedIn Ads:
We designed a multi-platform advertising campaign focusing on Google Ads and LinkedIn Ads. Our goal was to attract potential clients actively searching for international legal services as well as professionals in need of legal consultation through LinkedIn. We identified the most relevant keywords and professional demographics, ensuring that Calypsis’ ads reached decision-makers and business executives who needed legal services in international markets.
Ad Optimization & Conversion Tracking:
We continuously optimized the ads through A/B testing of copy, headlines, and imagery to increase engagement. Conversion tracking was implemented on their website to measure the success of each ad, ensuring transparency and actionable data for ongoing optimization.
Localized and Global Approach:
We created geo-targeted campaigns to serve different regions based on Calypsis’ focus areas, including Europe, North America, and Asia. This allowed us to deliver highly relevant ads and increase the quality of the leads.
Our strategic advertising efforts resulted in a significant improvement in both the quantity and quality of leads for Calypsis Legal:
By focusing on a more refined audience and optimizing every step of the advertising process, we helped Calypsis Legal increase their lead generation significantly, positioning them as a trusted provider of international legal services.
